Running an SME in Cumbria presents its share of challenges. Over the past two years, two-thirds of Britain’s small business owners have found it to be the most challenging period since starting their ventures.

In today’s competitive landscape, exceptional customer service is more critical than ever. To build a sustainable business it is not just about making more sales transaction; it is about building lasting relationships and creating loyal customers.

The concept of ‘work-life balance’ is a familiar one. It’s seen as a facilitator for balanced lifestyles, influencing productivity, engagement, output, and retention among colleagues.

As we move through 2024, the rise of artificial intelligence (AI) continues to transform the business landscape in profound ways. This year, AI technologies, particularly generative AI, are pushing the boundaries of what’s possible, bringing both significant opportunities and notable challenges.